Optimise your product pages for better rankings, higher conversions, and a smoother customer experience.
Key Elements that are crucial for e-commerce success, both for Search Engine Optimisation (SEO) and User Experience (UX):
✅ SEO-Friendly Product Title:
Why it matters:
- Helps your product rank in search engines and on marketplace platforms like Google Shopping, Amazon, and eBay.
- Should include high-intent keywords (e.g., brand, product type, material, gender, colour).
- Clear titles reduce bounce rates by immediately showing relevance to searchers.
🔍 Meta Description:
Why it matters:
- Appears under your product title in Google search results.
- Acts as your “ad copy” to convince users to click through.
- Should include keywords and a call to action to increase click-through rates (CTR).
🧥 Product Description:
Why it matters:
- Tells your brand story, builds trust, and creates emotional engagement.
- Helps customers imagine the product in their life.
- Can include secondary keywords for SEO and answer potential questions, reducing hesitation and returns.
✅ Key Features (Bullet Points):
Why it matters:
- Quick-scan format improves readability and helps mobile users.
- Breaks down technical specs or value-adds clearly (e.g., fabric, fit, pockets).
- Meets expectations on platforms like Amazon or Google Merchant Centre.
🔧 Care Instructions:
Why it matters:
- Helps set proper expectations for after-purchase maintenance.
- Builds trust by showing transparency.
- Can be a deciding factor for some customers (e.g., machine washable vs. dry clean only).
Please note: this can be included in the bullet points.
📷 Image ALT Text:
Why it matters:
- Improves accessibility for visually impaired users (required for WCAG compliance).
- Google uses ALT text to understand what the image shows—important for image search SEO.
- Helps your product appear in Google Images and Google Shopping.
🔗 URL Slug:
Why it matters:
- Contributes to SEO by including relevant keywords (e.g., brand + product type).
- Helps users understand the page before clicking.
- Clean, readable URLs build trust and clickability.
🏷️ Product Tags / Categories:
Why it matters:
- Helps organise your site navigation.
- Improves internal linking and discoverability of related items.
- Boosts on-site SEO through structured taxonomy.
Additional key elements to consider to improve user experience :
📦 Shipping & Returns Info:
Why it matters:
- Builds confidence in the buying process.
- Reduces customer service inquiries.
- Can directly impact conversion rates (e.g., “Free shipping” or “Hassle-free returns”).
⭐ Customer Reviews / Ratings:
Why it matters:
- Acts as social proof.
- Increases trust and reduces buying friction.
- Can improve SEO with fresh, user-generated content.
🔁 Related Products / Cross-Sells:
Why it matters:
- Increases average order value (AOV).
- Enhances the browsing experience.
- Reduces bounce rate by offering alternatives or complements.
📏 Size Charts:
Why it matters:
- Reduces returns due to sizing issues — one of the top reasons for e-commerce refunds.
- Boosts buyer confidence, especially for new or international customers.
- Enhances user experience by helping shoppers choose the right fit quickly and accurately.
💡 Top tip: Include both a general size guide and product-specific sizing notes (e.g., “runs small” or “oversized fit”) to build trust and reduce guesswork and returns.
Contact us today to learn how we can help you take your eCommerce store to the next level.
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